Back to News & Announcements ISSUE 26 • MARCH 2026

Hear My Sign Creates a Platform for Hearing Impaired Youth

Creating opportunities for hearing-impaired young people to find their place in South Africa’s film and television industry.

Hear My Sign Youth Programme Participants

Creating Opportunities in Film & Television

The call for a more inclusive creative industry continues to grow, and Africa Television Market (ATM) is helping turn that call into action through its Hear My Sign programme.

Driven by the founder, media entrepreneur Ms. Lungelo Dhladhla, Hear My Sign was created to provide hearing-impaired young people with access to opportunities within the film and television industry, giving them the skills, exposure, and confidence to pursue careers in areas they are passionate about.

PROGRAMME MISSION
“Through Hear My Sign, learners are given an opportunity to explore the creative industry and develop skills that can help them enter the world of film and television.”

Creating a Space Where Everyone Can Participate

The programme represents far more than skills development. It is about creating an empowering space where hearing-impaired individuals can see themselves as active participants in the creative economy and have the opportunity to pursue their ambitions alongside their peers.

Building an Inclusive Creative Future

The success of Hear My Sign highlights the importance of creating opportunities that allow diverse talent to participate meaningfully in South Africa’s creative industries.

As more graduates and participants gain experience and enter the industry, programmes such as Hear My Sign demonstrate what can happen when education, opportunity, and inclusion come together.

The journey is about more than producing skilled graduates. It is about changing perceptions, creating opportunities, and ensuring that the future of film and television has room for everyone.

Hear My Sign Programme Gallery