Beach Bioskop

Hear My Sign

Empowerment

Saint X

Tele Dialogue

Identity • Values • Purpose

Who We Are

Mindset Concept Production House is a full-service new media communications and production company specializing in creative communication, television and film production, digital content, brand experiences, research, training and multimedia solutions.

Operating across South Africa, Mindset Concept Production House is a 100% Black-owned, women-owned company that brings together creativity, strategy, technology and storytelling to help organizations communicate with their audiences in meaningful and impactful ways.

We believe that great ideas have the power to inform, inspire, influence and create change.

Our approach is rooted in understanding our clients, their audiences and the environments in which they operate. From an initial idea to a completed production, campaign or digital experience, we combine strategic thinking with creative execution to turn concepts into experiences that connect.

"We don't just create content. We create connections, build brands and tell stories that matter."

What We Do

Our Philosophy & Ecosystem

Mindset Concept Production House operates across the creative, media, communications and entertainment ecosystem, offering integrated solutions that allow clients to work with one creative partner from concept to execution.

1. Discover Client Focus

2. Create Bold Ideas

3. Connect Audiences

4. Grow Brand Reach

5. Deliver Execution

"At Mindset Concept Production House, we believe communication should never be ordinary. The media landscape is constantly evolving, and organizations need to be willing to adapt, innovate and challenge conventional thinking."

SAFTA Winner • 20+ Years Excellence • Proven Impact

Our Track Record

Mindset Concept Production House isn't simply a production company that says it produces quality content—there is an actual track record behind the company spanning television, film, educational programming, digital content, corporate communication, training and experiential projects.

2022 SAFTA WINNER

South African Film & Television Awards

Best Educational Programme • Kick It

Kick It received the 2022 SAFTA award for Best Educational Programme, recognizing the production's contribution to educational television. Mindset Concept Production House was also associated with a 2022 SAFTA nomination for Best Achievement in Directing.

Kick It - 16th SAFTAs Winner for Best Educational Programme

INTERNATIONAL SHOWCASE

Official Selected INPUT Barcelona 2022 (Spain)

International Content Showcase

Kick It was showcased at INPUT Barcelona 2022 in Spain, placing Mindset Concept Production House's work within an international television and content ecosystem and demonstrating the global relevance of our content.

Funded Productions

Kick It (Season 1 & 2)

SAFTA Winner • Educational Series

SAFTA 2022

Vuka Mzansi

SABC Broadcast Breakfast Show

Broadcast

Soweto Blaze

Feature Film / Drama on Netflix

Netflix Feature

Hear My Sign

Deaf Youth Skills Empowerment Initiative

Skills NQF 5

Beach Bioskop

Live Outdoor Activation & Screenings

Activation

Africa Television Market

Esayidi Strategic Industry Platform

Industry

Interactive Ignition

Accredited Multimedia Programmes

Accredited

Corporate & Multi-Cam

Live Broadcast & OTT Distribution

Multi-Cam

Leadership • Creative Team • Innovators

Team Profile

Management

Lungelo Dhladhla

Founder & Chief Executive Officer

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Lungelo Dhladhla

Founder & Chief Executive Officer

Lungelo Dhladhla is an award-winning actress, producer, founder and Chief Executive Officer of the award-winning Mindset Concept Production House. Lungelo won an Africa Movie Academy Award (AMAA) for Best Promising Actress in Africa. Won the South African Film and Television Awards for Best Actress in drama series. Mindset Concept Production House also won a South African Film and Television Awards for the Best Educational Program Kick It. Lungelo has been part of some notable productions including Soul City, Intersexions Season 1, uGugu noAndile, Dreamworld season 1 and season 2, Muvhango, Isithembiso, Vuka Mzansi Breakfast Show and Kick it Season 2.

Athenkosi Bouw

Executive Assistant

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Athenkosi Bouw

Executive Assistant

Athenkosi Bouw is an Executive Assistant at Mindset Concept Production House, where she plays a key role in the administration and coordination of the company’s creative projects. She is driven by a love for creativity and passionate about the process of bringing ideas to life.

Solomzi Kamlana

Digital Marketing Assistant

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Solomzi Kamlana

Digital Marketing Assistant

Solomzi Kamlana is a creative Digital Marketing Assistant at Mindset Concept Production House, passionate about building online communities and driving engagement through compelling digital content. He is experienced in social media trends, digital storytelling, and supporting campaigns that connect brands with their audiences.

Animation Hub & Creative Team

Somila Qotyana

Scriptwriter

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Somila Qotyana

Scriptwriter

Somila Qotyana is a scriptwriter and a core writer on an original animated folklore project at Mindset Concept, collaborating closely with the team to shape and craft the story. Her work blends imaginative storytelling with audience-focused narratives, creating engaging, culturally rooted worlds that resonate across formats.

Keroshan Govendor

Head Writer

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Keroshan Govendor

Head Writer & Screenwriter

Keroshan Govendor specialises in stories with mature themes, working primarily within the horror, science fiction, and supernatural genres. Keroshan is a writer at Mindset Concept Production House and the Head Writer behind the animated project Lostlight. Whether writing for the page or the screen, Keroshan is driven by a love for storytelling and the endless possibilities it creates.

Malibongwe Madlala

Comic Artist & 2D Animator

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Malibongwe Madlala

Comic Artist & 2D Animator

Malibongwe Madlala is an indie mangaka, comic artist, and 2D animator at Mindset Concept. He is also a published artist under Shrine Comics, where he created the book series Robo Stone. Through his art, he aims to showcase fun, dynamic, and high-energy visuals in both illustration and animation.

Luthando Buthelezi

Concept Artist & Visual Storyteller

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Luthando Buthelezi

Concept Artist & Visual Storyteller

Luthando Buthelezi is a creative concept artist and visual storyteller at Mindset Concept Production House, dedicated to crafting character designs, background environments, and narrative visuals that bring animated worlds to life.

Lalaza Vimba

Concept Artist & Visual Designer

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Lalaza Vimba

Concept Artist & Visual Designer

Lalaza Vimba specialises in bridging fine art, game design, and software development. She contributes to pre-production, 2D animation, and visual world building at Mindset Concept Production House, with a background that spans concept design, 3D assets, and digital art, with a focused commitment to elevating authentic African stories through innovative technology and immersive visual design.

Luyanda Zungu

Multidisciplinary Creative & Designer

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Luyanda Zungu

Multidisciplinary Creative & Designer

Luyanda Zungu is a multidisciplinary creative and graphic designer with a foundation in film producing and scriptwriting. As a core creative behind Mindset Concept Production House, he bridges visual design, creative direction, and digital storytelling to build distinct brand identities and interactive media experiences.

Phindile Mkhize

PR & Communication Specialist

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Phindile Mkhize

PR & Communication Specialist

Phindile Mkhize is a Public Relations and Communication Specialist with a strong background in strategic communication, digital presence management, and brand reputation building. Her work is driven by a deep understanding of storytelling, community engagement, and the power of media to influence identity and social impact.