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About Mindset Concept Production House (Pty) Ltd

We build your ideas with our creative skills

Mindset Concept Production House is a full-service new media communications company which is 100% woman black-owned, based in the Province of KwaZulu-Natal and the Province of Gauteng. As the 4th Industrial Revolution continues to reshape the world in which we are living, there is a need for change and adaptation. We focus on helping our clients to be relevant and adapt at this exciting time by building more rewarding relationships with their target audiences. We turn ideas upside down to help you remove the shackles of convention. We help you define your own set of rules and find your compelling centerer. The most reckless thing a brand can do in today’s dynamic communication landscape is play it safe. We do not play safe we are the disruptive tech! If you’re looking for a one-stop solution that provides exceptional outcomes across all communication platforms, Mindset Concept Production House is it.

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Our beloved clients

We create, connect and grow brands with customers, building lasting relationships in a way that matters. 

Brand Activation

We develop and execute campaigns and events that enable your brand to engage directly with your consumers and build a loyal brand community around your product or services.

Digital Content Strategy & Creation

We focus on achieving client goals within the rapidly growing digital space. Mindset Concept delivers comprehensive social media management, ensuring your brand is treated with the respect it deserves.

Digital Streaming

We are specialists at streaming content on various digital platforms. Whether you want it on Twitter, You-tube or Facebook! We can do it.

Interactive Multimedia

We produce interactive productions for training and product launches using traditional media and new media innovations such as 3D and Virtual Reality content production.

Research

We put the trust back into “trusted research”. We take great pleasure in helping you identify/solve your problems and grow your business so therefore you can focus on what you do best.

Video Platforms

We give birth to platforms, infrastructure which is built to execute content to the mass audience.

Television, Film and Radio Production

The team has over 20 years of experience in this field with multiple awards to our names we continue To deliver highly quality engaging content to South African audiences.

Multi-cam Corporate Video Production & Broadcast

Our highly qualified team produces multi-cam video productions for your corporate year end functions, in house communication or what ever your event may be. We also broadcast it to your staff and clients.

Training

We offer nationally accredited qualifications from MIC SETA and bank SETA and accredited training for skills and development programmes for the following qualifications: 3D Animation and Visual Effects, 2D Animation, Interactive Media, Film and Television Production, Micro Finance, Generic Management, Business Administration, Basic Financial Management and Financial wellness.

CEO OF Mindset Concept

Ms Lungelo Dhladhla, the creative mind behind Mindset Concept, is an award-winning actress, a founder and Chief Executive Officer of the award-winning Mindset Concept Production House, a company she founded over a decade ago, her experience of more than 15 years as an established television and film practitioner, includes media production supply value chain, research production management, content developer, art director and radio presenter. Her work has received accolades nationally and internationally, in 2009 she won an Africa Movie Academy Award (AMAA) for Best Promising Actress in Africa, and right on its heels, in 2012, she won the South African Film and Television Awards for Best Actress in Drama series.  

In 2022, Mindset Concept Production House won a South African Film and Television Awards for producing the Best Educational Program in 2022 Titled Kick It, where she was an executive producer. Lungelo holds a Master’s degree in commerce (MCom) specialising in Local Economic Development from the Graduate School of Business and Leadership at the University of KwaZulu-Natal and serves as a Film and Publication Board Council member. Through her philanthropy organisation, Africa Television Market, Lungelo devotes her time and resources to developing and growing the industry.

non profit organisation

Africa Television Market organisation is a non-profit company NPC which was founded by Ms Lungelo Dhladhla in the year 2014. Africa Television Market is a subsidiary company under Mindset concept Production House, which was created to develop and grow the film and television industry in KwaZulu Natal. As the organisation grew, the demand grew, and the organisation began executing its program in different parts of the country. The organisation runs the following programs: Hear My Sign, which is co-founded with AndiSigns organisation. The program was created to empower and transfer knowledge and opportunities to deaf learners who aspire to become film and television practitioners. Africa Television Market mentorship programs are created to grow emerging filmmakers. We provide a short course which gives filmmakers practical experience and exposure. The short courses which we offer cut across the supply chain from scriptwriting, producing camera etc. Tele-dialogues is a program whereby we regroup industry experts from parts of the industry to impact new trends and opportunities for aspiring emerging practitioners who are currently working in the industry. The tele-dialogues are executed in a panel discussion format.

Featured work, that inspires on multiple levels

SABC Vuka Mzansi

SABC Kick It Season 1 & 2

Esayidi strategic worksop

Netflix Soweto blaze

beach bioskop & Africa television market

Hear my sign & Africa television market

Our Latest Awards

SAFTA winner

KICK IT SEASON 2

2022

SAFTA NOMINATION

Best Achievement in directing

2022